Through a meal prep business the following provisions can be made for consumers following a vegan diet: Such meal subscriptions are more affordable as compared to placing a single order every time. The plant-based/vegan meal prep model assists consumers in adhering to their special vegan diets by bringing forth meal kit subscriptions lasting a week or a month-long. Vegan meals are crafted with care, as missing ingredients may put people on vegan diets at nutrient deficiencies. These meals are peculiar with long preparation times and extremely expensive when consumed on a daily basis. Such meals require only vegan-friendly ingredients that are selected carefully and are at times hard to find. For instance, meat, dairy products, eggs, and even honey. Considering the advantages of starting with popular meal choices, listed below are latest trends of the meal prep business in 2024: Plant-based/vegan meal prep business model:Ĭonsumers who follow a vegan diet avoid all animal products. Latest trends of meal prep business in 2024īusinesses that cater to demand that is gaining traction amongst consumers have an increased opportunity to onboard customers. Things to Consider Before Starting an online meal prep business.Pre-cooked storable meal delivery model (followed by Healthy Choice and Smart Ones).Goal-oriented meal delivery model (followed by Magic Kitchen and Fresh N Lean).The meal-kit delivery model (followed by Freshly and Hello Fresh).Viable business models for a meal prep website.Plant-based/vegan meal prep business model.Latest trends of meal prep business in 2024.

Considering the favorable market scenario and lack of meal prep businesses in several towns and cities, it is safe to conclude that 2024 is a right time to set foot in the meal prep industry. ordering from meal prep sites saves time in meal planningĪpart from these, the Ikea effect (stating that people add value to things that they help create themselves) also justifies the consumer psychology and desire behind ordering ready-to-cook meals.Īll aforementioned stats and factors indicate the immense business potential in the meal prep industry.Such a business has three primary models as explained below: Why are consumers attracted to meal prep websites?Īccording to Numerator, a leading market intelligence organization, the three primary reasons why people like to order food from meal prep businesses are: Secondly, the general consumers of meal prep businesses belong to high-income families with an average annual income up to $80,000, making the business highly lucrative. They also constitute the population with maximum control over their monetary decisions. There are various reasons behind the success of meal prep businesses, some of which are still relevant in 2024.įirstly, the Millennials and Gen X population are the top demographic profiles amongst meal prep consumers, comprising around 63.7% of all buyers.

A few of them are meal prep websites, led by incumbents like Hello Fresh, Blue Apron, and Plated. The past decade witnessed the emergence of unique eCommerce businesses.

Healthy meal plan company balance sheet